Sharing values, being successful: The partnership of Grünbeck and the football club FC Augsburg

Achieving great feats, inspiring people, delivering excellent results – these passions not only define the FC Augsburg but us from Grünbeck as well. One could easily think that the two teams have always been closely connected. And the many similarities are not a coincidence by far. Just like us, the acclaimed club looks back on a long tradition where success was not served on a silver platter. To the contrary: achieving success required hard work, endurance, inventiveness and the unfaltering will to carry off victory.

Closely connected to the local region.

Even nowadays, when the FCA puts the fear of God into many a premier league club, the club’s roots are still perceptible. Instead of putting on airs, the club enthuses by its down-to-earth attitude and delivers great matches instead of tall tales. Like us, the club is a motivating fighter for the local region. This particular spirit inspired us and prompted us to get involved with the FCA – not only as a simple sponsor but as an active, integrated partner wherever the FCA will be fascinating people with the event “football” in the future.

With team play into the premier league of service.

Just as in the FCA’s team, experienced pros and young players work closely together in our team of 800 employees. The same applies to the people in Grünbeck’s network, i.e. representations, sales partners, subsidiaries as well as many highly competent craftsman’s businesses all over Germany. They enthusiastically fight for every single point, grow with their performance und achieve amazing results. This is why they play in the premier league of service. More than ever, our partnership with the FCA makes our claim to leadership a special event.

Grünbeck technology gets players in shape.

In some areas, the cooperation between the FCA and us has long since begun. Our advanced water treatment technology, for instance, has been an integral part of the premier league club’s stadium right from the start. For the players to get back in top form quickly after a strenuous match for example, they enjoy soft water “made by Grünbeck” in the club’s vitalisation pool.

Water stands for quality of life. Football too.

When, within seconds, Augsburg’s football stadium becomes a powder keg, when a brilliant offensive knocks the fans off their feet, then football  becomes an emotional kick. Excellent water quality inspires people in the same way: it enriches every day and creates quality of life. Together with the FCA, we are committed to give more people than ever the opportunity to experience this kind of passion – this is what we strive for.